Focusing on the food industry, Chengdu Packaging Factory found that the use of star system in packaging design, one is to build emotions, the second is to enhance trust, are commercial design means for the purpose of stimulating consumption. However, at this stage, the design case of this star image directly copied in food packaging design has gradually decreased, and its original can be traced from the market, aesthetic and star itself in three aspects: First, the safety of the market. With the improvement of the food safety law, the food safety at this stage has been higher guaranteed, and the market environment is more trustworthy. The star image in food packaging appears due to the lack of market trust, and is bound to disappear due to the appearance of market trust. In the food industry market is generally safe at present, coupled with the public's immunity to the star effect, the star image is dispensable. Second, the aesthetic changes. Another major reason for the disappearance of the image of stars is the change of consumers' aesthetic needs. Since the reform and opening up, China's modern design has developed vigorously. With the independence of the art of design discipline and the training of design talents in major art colleges, Chinese design has reached an unprecedented new development peak, and also led the transformation of the aesthetic taste of market design. The direct copy of the star image in the previous food packaging design appears to be aesthetically insufficient under the market's norms and guidance, and it is difficult to meet the growing aesthetic needs of consumers, making this design method gradually eliminated by The Times. Third, the crisis of stars. In the new media era, stars as public figures, every move can not escape the public view, but behind the prosperity is also a crisis. Once the slightest mistake, its image will be destroyed, not only will have an impact on its personal career, but also will cause its endorsement of the brand, product sales decline. Due to the "uncontrollable" of stars, and based on the economic cost of inviting star spokespersons, businesses at this stage will be extremely cautious when inviting star spokespersons, and their images will be less and less frequent in product use. It is not difficult to find that the application of star system in food packaging design at this stage is a little weak, so whether the star system should be retained in packaging design in the future is worth thinking about.