Excellent box customization comes from the interesting shape of the packaging structure, the innovation of the packaging visual image and the creativity of the packaging thinking mode, and the creative thinking mode is the soul and core of the packaging design. New media constantly fill people's lives, a variety of visual design affects the form and image of packaging, a variety of information fills people's work and life space, artistic spirit and visual language are constantly changing the audience's spiritual and cultural world, the public on the basis of life and work more and more pursuit of beauty elements, full of new information and images. Fashion and popular elements have become the hottest topic elements in packaging form and visual design, and the audience has gradually become the participants and creators of packaging design, which are mostly reflected in the interactive design of packaging, that is, the interactive experience of the audience before, during and after the use of packaging.
  The creativity of graphic elements in the visual image of packaging is a creative thinking mode. In the process of the designer and the audience participating in the packaging design, it breaks the inherent mode of packaging and habitually solves design problems, and breaks through the design method of conventional thinking in the visual language of packaging. It can be said that through the characteristic, contrary to the norm, reverse thinking, different, instant response, humanized interactive thinking mode to solve the phenomenon, problems and procedures existing in the packaging visual image design, so that the designer and the audience can get creative packaging design thinking results after interactive experience. The design concept and design thinking of packaging visual image can not stay in the original design process, nor can they blindly pursue popularity. They need to integrate progress, interweave and coexist in the two different cultural ideologies of traditional cultural inheritance and modern thinking and creativity. The packaging visual image design and its graphic language extraction and presentation have multiple values of culture, inheritance, artistry and creativity, and fully reflect the characteristics of graphic concepts, the cross-time flexibility of interactive experience and innovation, and the malleability of ideal forms of thinking in the creative form of graphic language.
The creative thinking extension of graphic language in the visual image of packaging also refers to divergent thinking, which has multi-dimensional characteristics and multi-modal embodiment in the integration and innovation process of packaging form and visual language, especially in the extraction and re-creation of graphic language, there are multiple possible thinking directions. In other words, the non-single design thinking mode has non-deterministic goals, divergent thinking dynamics and multiple possible thinking results when facing the audience's interactive experience. It can also be understood as a thinking mode in which multiple parties obtain one or more ideas, or generate divergent structures in multiple directions. The creative divergent thinking mode of graphic language in packaging visual image is mainly reflected in the process of graphic design, creativity and interaction. In the design process, the common and accustomed forms or images in life are often imagined in a practical and immersive way according to the life experience of the audience. While mobilizing the audience's participation, it carries out creative expression through multi-directional observation, multi-angle thinking, multi-dimensional association, multi-media bearing, vertical and horizontal comparison, blending and connecting, etc. Finally, it inherits the advantages of the original materials to produce a graphic language with different artistic nature.
Creative expression of reverse thinking in packaging visual image
Creative expression of reverse thinking in packaging visual image is a contrary to the conventional thinking method and creation of packaging design, reverse thinking counterattack method, under normal circumstances, it will recognize things and creative elements from the normal life of the audience. By using the unconventional thinking mode and innovative behavior language to find out the variability of the original image, using the contradictory and unified thinking mode to reason and assume the graphic language in the packaging visual image, to achieve some unexpected thinking results. Therefore, this kind of reverse thinking is the carrier of compatible logical thinking and non-logical thinking, which is very challenging the designer's brain potential consciousness activity and the audience's variable behavior consciousness activity when experiencing. Designers usually carry out packaging visual image design and creation from the convention to seek differences, new, beautiful, strange, from the similarity of graphic language to try to find innovative, creative elements, combined with the fun of packaging shape form from the reverse thinking to seek graphic language breakthrough, creative design thinking. The special creativity of reverse thinking enriches the content, form and design form of packaging design, and the visual graphic language creates, filters, progresses, sublimates and produces a qualitative leap through the creation, filtration, progression and sublimation of reverse thinking.
The case of using reverse thinking in graphic language creation in packaging visual image has been reflected in contemporary packaging design. For example, the events in the ancient war are applied in the packaging visual image design through interesting graphic language and the application of story thinking. The famous war cases of "besieting Wei to save Zhao" and "leaving the dead to survive" can use popular graphic elements for reverse thinking performance, which can make the enemy outnumbered and the military comparison wide through concise graphics and reverse thinking in the corresponding visual image story, so that the audience can also participate in the design. The power contrast module can provide graphics, leaving the color part for the audience to freely fill after purchasing the product, so that the audience has a set of their own packaging products. There are also examples of the application of artistic form in packaging design. The clock is often expressed as a liquid state in the large-area packaging form picture, so that its material gives the audience an unexpected appreciation point, breaks the conventional visual cognition, and makes the audience feel real and illusory, normal and unexpected, weird and unique. Thus, the packaging visual image has a huge and creative cultural attraction and artistic appeal