Personalized customization and short orders will gradually increase the market share
Due to the differences in individual needs and different consumption habits, the personalized demand for packaging and printing will increase. Similar to FMCG products, agricultural and sideline products, because the product itself has requirements for freshness and transportation distance, there will be more short orders and urgent orders. This new form is a new challenge for all aspects of printing, but it is also a new opportunity. In addition, the rapid development of digital printing technology has also played a role in promoting this demand.
Packaging function upgrade
By giving variable information code to packaging, using electronic labels, smart labels and new material application means, you can do quality and safety supervision, logistics inquiry and traceability; The variable information code can also make the package have a unique ID card, and integrate the Internet of Things, big data, and make network management possible.
The realization of intelligent packaging can make information transparent, help customers to understand the relevant information of the purchased items, and help enterprises to promote themselves and their products. At present, more novel technologies have been applied in the industry, such as smart labels that are applied to real-time monitoring of perishable items.
Packaging design innovation
Through the automation, digitalization, intelligence, information technology to promote the improvement of packaging quality, function enhancement, cost optimization, in order to meet various packaging needs. Many packaging and printing companies have established their own design and development centers to increase investment in product structure, appearance and other design innovation capabilities. However, we should see that Chinese enterprises still have a long way to go in terms of design innovation, and we should strengthen exchanges with enterprises in Japan, South Korea, Taiwan and other places to learn their innovation mechanisms and design concepts.
Green, environmental protection, sustainable development has become a trend
In the process of packaging and printing, the waste discharged into the air, water and land has attracted more and more attention from the government, society and packaging and printing practitioners. Various places have introduced emission charging standards, and these standards and laws and regulations can help and guide packaging and printing enterprises to take the sustainable development road. Of course, this is not only a huge challenge for packaging and printing enterprises, but also to create new opportunities for their transformation and upgrading.
At present, the market concentration of China's printing industry is low, the market competition is more intense, the lack of large-scale leading enterprises, the printing industry listed companies including Yutong Technology, Zijiang Enterprise, Hexing packaging, Jihong shares, Jielong Industrial, Dongfeng shares, Jinjia shares, Shengtong shares and other more than 20 enterprises. There are more than 100,000 printing enterprises in China, with low market concentration and fierce market competition.